{"id":6150,"date":"2026-06-16T15:40:03","date_gmt":"2026-06-16T15:40:03","guid":{"rendered":"http:\/\/version1.thinktankdev.org.uk\/en-us\/?p=6150"},"modified":"2026-08-13T13:48:45","modified_gmt":"2026-08-13T13:48:45","slug":"crm","status":"publish","type":"services","link":"https:\/\/version1.thinktankdev.org.uk\/en-us\/services\/enterprise-applications\/crm\/","title":{"rendered":"Customer relationship management"},"content":{"rendered":"\n\n<section class=\"page-banner\">\n    <div class=\"page-banner__inner\">\n        <div class=\"page-banner__background\">\n                            <img width=\"2200\" height=\"1056\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/06\/40997-HeroImage-EnterpriseApplication-AW-2200x1056.jpg\" class=\"page-banner__image\" alt=\"Amplifying customer touchpoints\" fetchpriority=\"high\" loading=\"eager\" decoding=\"async\" sizes=\"(max-width: 991px) 100vw, 75vw\" 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class=\"page-banner__breadcrumbs-separator-icon\">\n  <g id=\"Group_49001\" data-name=\"Group 49001\" transform=\"translate(8.684 0.325) rotate(90)\">\n    <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n      <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.661,8.149l5.8-5.8,5.8,5.8a.973.973,0,1,0,1.376-1.376L8.149.285a.974.974,0,0,0-1.376,0L.285,6.773A.973.973,0,0,0,1.661,8.149\" fill=\"currentColor\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n    <\/g>\n  <\/g>\n<\/svg>                                        <\/span>\n                                                                                                                <span class=\"page-banner__breadcrumbs-current\" aria-current=\"page\">\n                                            Customer relationship management                                        <\/span>\n                                                                    <\/li>\n                                                    <\/ol>\n                    <\/nav>\n                <\/div>\n            <\/div>\n        \n        <div class=\"container-wide\">\n            <div class=\"page-banner__wrapper\">\n                                    <div class=\"page-banner__content\" data-aos=\"fade-up\" data-aos-duration=\"600\">\n                        \n                                                    <h1 class=\"page-banner__title h2\">Amplifying customer touchpoints<\/h1>\n                        \n                                                    <div class=\"page-banner__description\">\n                                <p>Enriching every interaction, every time.<\/p>\n                            <\/div>\n                        \n                        \n                                                                                <div class=\"page-banner__ctas\">\n                                                                    <a href=\"http:\/\/version1.thinktankdev.org.uk\/en-us\/contact-us\/\" class=\"button button--with-icon page-banner__cta\" role=\"button\" aria-label=\"Contact us\"><span class=\"button__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9.009\" height=\"15.571\" viewBox=\"0 0 9.009 15.571\" fill=\"currentColor\">\n  <g id=\"Group_49001\" data-name=\"Group 49001\" transform=\"translate(8.684 0.325) rotate(90)\">\n    <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n      <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.661,8.149l5.8-5.8,5.8,5.8a.973.973,0,1,0,1.376-1.376L8.149.285a.974.974,0,0,0-1.376,0L.285,6.773A.973.973,0,0,0,1.661,8.149\" fill=\"currentColor\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n    <\/g>\n  <\/g>\n<\/svg><\/span><span class=\"button__text\">Contact us<\/span><\/a>                            <\/div>\n                                            <\/div>\n\n              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                                                   <div class=\"multi-column__content standard-body\"><p><strong>Ensuring seamless customer relationship management (CRM) in an era filled with digital complexities.<\/strong><\/p>\n<p><span class=\"NormalTextRun SCXW265594191 BCX0\" data-ccp-parastyle=\"heading 2\">A robust CRM strategy bridges the gap between digital tools and genuine customer engagement. We guide you in\u00a0<\/span><span class=\"NormalTextRun SCXW265594191 BCX0\" data-ccp-parastyle=\"heading 2\">leveraging<\/span><span class=\"NormalTextRun SCXW265594191 BCX0\" data-ccp-parastyle=\"heading 2\">\u00a0CRM\u2019s dynamism to enrich every interaction, predict customer inclinations, and forge bonds that not only last but also evolve with time<\/span><span class=\"NormalTextRun SCXW265594191 BCX0\" data-ccp-parastyle=\"heading 2\">.\u00a0<\/span><\/p>\n<\/div>\n                            \n                            \n                                                            <button class=\"multi-column__scroll-arrow\" type=\"button\" aria-label=\"Scroll to next section\" data-scroll-next-section>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25.835\" height=\"82.862\" viewBox=\"0 0 25.835 82.862\" fill=\"currentColor\" class=\"multi-column__scroll-icon\" fill=\"currentColor\" class=\"multi-column__scroll-icon\">\n  <g id=\"Group_48836\" data-name=\"Group 48836\" transform=\"translate(-1194.5 -1677.368)\">\n    <g id=\"Polygon_89\" data-name=\"Polygon 89\" transform=\"translate(1220.335 1760.229) rotate(180)\" fill=\"transparent\">\n      <path d=\"M 23.25812149047852 21.23875999450684 L 2.577291011810303 21.23875999450684 L 12.91770648956299 3.036754846572876 L 23.25812149047852 21.23875999450684 Z\" stroke=\"none\"><\/path>\n      <path d=\"M 12.91770648956299 6.073482513427734 L 5.154569625854492 19.73875999450684 L 20.68084335327148 19.73875999450684 L 12.91770648956299 6.073482513427734 M 12.91770648956299 0 L 25.83541679382324 22.73875999450684 L -3.814697265625e-06 22.73875999450684 L 12.91770648956299 0 Z\" stroke=\"none\" fill=\"#01c6c2\"><\/path>\n    <\/g>\n    <g id=\"Polygon_90\" data-name=\"Polygon 90\" transform=\"translate(1220.335 1730.167) rotate(180)\" fill=\"transparent\">\n      <path d=\"M 23.25812149047852 21.23875999450684 L 2.577291011810303 21.23875999450684 L 12.91770648956299 3.036754846572876 L 23.25812149047852 21.23875999450684 Z\" stroke=\"none\"><\/path>\n      <path d=\"M 12.91770648956299 6.073482513427734 L 5.154569625854492 19.73875999450684 L 20.68084335327148 19.73875999450684 L 12.91770648956299 6.073482513427734 M 12.91770648956299 0 L 25.83541679382324 22.73875999450684 L -3.814697265625e-06 22.73875999450684 L 12.91770648956299 0 Z\" stroke=\"none\" fill=\"#01c6c2\"><\/path>\n    <\/g>\n    <g id=\"Polygon_91\" data-name=\"Polygon 91\" transform=\"translate(1220.335 1700.106) rotate(180)\" fill=\"transparent\">\n      <path d=\"M 23.25812149047852 21.23875999450684 L 2.577291011810303 21.23875999450684 L 12.91770648956299 3.036754846572876 L 23.25812149047852 21.23875999450684 Z\" stroke=\"none\"><\/path>\n      <path d=\"M 12.91770648956299 6.073482513427734 L 5.154569625854492 19.73875999450684 L 20.68084335327148 19.73875999450684 L 12.91770648956299 6.073482513427734 M 12.91770648956299 0 L 25.83541679382324 22.73875999450684 L -3.814697265625e-06 22.73875999450684 L 12.91770648956299 0 Z\" stroke=\"none\" fill=\"#01c6c2\"><\/path>\n    <\/g>\n  <\/g>\n<\/svg>                                <\/button>\n                                                    <\/div>\n                                                        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"sidebar-grid  block-theme-light block-surface-putty\">\n        <div class=\"container-wide\">\n        <div class=\"sidebar-grid__layout\">\n                            <div class=\"sidebar-grid__intro\" data-aos=\"fade-up\">\n                                            <div class=\"sidebar-grid__intro-copy h4\">\n                            <p>Customer-centric innovation: Elevating the sales and service experience<\/p>\n                        <\/div>\n                    \n                                            <div class=\"sidebar-grid__description lcnm\">\n                            <p>In a world driven by customer preferences, we utilise dynamic CRM solutions to enhance every interaction. By leveraging real-time analytics, companies can anticipate customer needs, personalise engagements, and cultivate relationships that are not only lasting but also meaningful.<\/p>\n                        <\/div>\n                                    <\/div>\n            \n                            <div class=\"sidebar-grid__grid sidebar-grid__grid--cols-3\">\n                                                                    <article class=\"sidebar-grid__item\" data-aos=\"fade-up\" data-aos-delay=\"0\">\n                                                            <div class=\"sidebar-grid__icon\" aria-hidden=\"true\">\n                                    <img width=\"300\" height=\"300\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/06\/Version1-Enterprise-Apps-POS-RGB.svg\" class=\"sidebar-grid__icon-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>                                <\/div>\n                            \n                                                            <h3 class=\"sidebar-grid__title h5\">Business-aligned roadmaps and health check assessments<\/h3>\n                            \n                                                            <div class=\"sidebar-grid__content\"><p>We provide deep insights and strategies to enhance every touchpoint, ensuring a consistent and enriched customer journey.<\/p><\/div>\n                            \n                                                                                <\/article>\n                                                                    <article class=\"sidebar-grid__item\" data-aos=\"fade-up\" data-aos-delay=\"100\">\n                                                            <div class=\"sidebar-grid__icon\" aria-hidden=\"true\">\n                                    <img width=\"300\" height=\"300\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/06\/Version1-Data-POS-RGB.svg\" class=\"sidebar-grid__icon-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>                                <\/div>\n                            \n                                                            <h3 class=\"sidebar-grid__title h5\">Business transformation driven by innovation and AI<\/h3>\n                            \n                                                            <div class=\"sidebar-grid__content\"><p>We transform your sales strategies with modern AI-powered solutions, creating agile processes for improved customer outreach and acquisition.<\/p><\/div>\n                            \n                                                                                <\/article>\n                                                                    <article class=\"sidebar-grid__item\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n                                                            <div class=\"sidebar-grid__icon\" aria-hidden=\"true\">\n                                    <img width=\"300\" height=\"300\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/06\/Version1-Cog-System-POS-RGB.svg\" class=\"sidebar-grid__icon-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>                                <\/div>\n                            \n                                                            <h3 class=\"sidebar-grid__title h5\">Systems and solution delivery through excellence<\/h3>\n                            \n                                                            <div class=\"sidebar-grid__content\"><p>We enhance customer engagement by modernising your CRM systems and improving sales and service efficiency through strategic migrations and upgrades.<\/p><\/div>\n                            \n                                                                                <\/article>\n                                                                    <article class=\"sidebar-grid__item\" data-aos=\"fade-up\" data-aos-delay=\"0\">\n                                                            <div class=\"sidebar-grid__icon\" aria-hidden=\"true\">\n                                    <img width=\"300\" height=\"300\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/06\/Version1-Cost-Money1-POS-RGB.svg\" class=\"sidebar-grid__icon-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>                                <\/div>\n                            \n                                                            <h3 class=\"sidebar-grid__title h5\">Supporting business growth with expertise in benefits and value realisation<\/h3>\n                            \n                                                            <div class=\"sidebar-grid__content\"><p>We keep you ahead of the curve with regular upgrades, ensuring that every touchpoint remains optimal and meets evolving customer expectations.<\/p><\/div>\n                            \n                                                                                <\/article>\n                                                                    <article class=\"sidebar-grid__item\" data-aos=\"fade-up\" data-aos-delay=\"100\">\n                                                            <div class=\"sidebar-grid__icon\" aria-hidden=\"true\">\n                                    <img width=\"300\" height=\"300\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/39.svg\" class=\"sidebar-grid__icon-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>                                <\/div>\n                            \n                                                            <h3 class=\"sidebar-grid__title h5\">Strategic enterprise planning<\/h3>\n                            \n                                                            <div class=\"sidebar-grid__content\"><p>We change customer interactions into actionable insights to strengthen your relationships and drive engagement strategies.<\/p><\/div>\n                            \n                                                                                <\/article>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"image-accordion  has-section-pattern block-pattern-2\">\n            <div class=\"section-pattern\"><svg id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 1010 810\" fill=\"currentColor\" width=\"1011\" height=\"809\" class=\"section-pattern__image\" aria-hidden=\"true\" focusable=\"false\">\n  <!-- Generator: Adobe Illustrator 30.2.1, SVG Export Plug-In . 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755.2 874.6 755.2 907 699.1 967.7 804.3 991.1 804.3\"\/>\n<\/svg><\/div>        <div class=\"container-wide\">\n        <div class=\"image-accordion__layout\">\n            <div class=\"image-accordion__media\">\n                <div class=\"image-accordion__media-inner\">\n                                                                                                    <div\n                                class=\"image-accordion__media-item is-active\"\n                                data-image-accordion-media=\"0\"\n                                aria-hidden=\"false\">\n                                                                    <img width=\"1000\" height=\"666\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/06\/Envato-cloud-computing-concept-with-hand-and-digital-over-2026-01-11-08-31-09-utc.png\" class=\"image-accordion__image\" alt=\"A close-up of a human hand held open with a glowing cloud icon hovering above the palm. Inside the cloud shape is a semi-transparent globe showing continents, symbolising global cloud computing. The background features a blurred office-like setting with a network of light lines and nodes, representing digital connectivity and data flow. The overall colour palette includes cool tones of blue and purple with bright highlights around the cloud.\" fetchpriority=\"high\" loading=\"eager\" decoding=\"async\" sizes=\"(max-width: 991px) 100vw, 48vw\" srcset=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/06\/Envato-cloud-computing-concept-with-hand-and-digital-over-2026-01-11-08-31-09-utc.png 1000w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/06\/Envato-cloud-computing-concept-with-hand-and-digital-over-2026-01-11-08-31-09-utc-300x200.png 300w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/06\/Envato-cloud-computing-concept-with-hand-and-digital-over-2026-01-11-08-31-09-utc-768x511.png 768w\" \/>                                                            <\/div>\n                                            \n                    <div class=\"image-accordion__frame\" aria-hidden=\"true\">\n                        <svg\n  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n  width=\"651.4\"\n  height=\"563.3\"\n  viewBox=\"-5 -5 661.4 573.3\"\n  fill=\"none\"\n  overflow=\"visible\">\n  <path\n    class=\"image-accordion__frame-static-path\"\n    d=\"M 651.4 563.3 L 0 563.3 L 325.7 0 Z\"\n    stroke=\"currentColor\"\n    stroke-width=\"5\"\n    stroke-linejoin=\"miter\"\n    stroke-miterlimit=\"10\"\n    fill=\"none\"\n  \/>\n  <path\n    class=\"image-accordion__frame-animated-path\"\n    d=\"M 651.4 563.3 L 0 563.3 L 325.7 0 L 651.4 563.3\"\n    pathLength=\"1\"\n    stroke=\"currentColor\"\n    stroke-width=\"5\"\n    stroke-linejoin=\"miter\"\n    stroke-miterlimit=\"10\"\n    fill=\"none\"\n  \/>\n<\/svg>                    <\/div>\n                <\/div>\n            <\/div>\n\n            <div class=\"image-accordion__content\">\n                                    <h2 class=\"image-accordion__pretitle pre-headline\">Customer relationship management<\/h2>\n                \n                                    <h3 class=\"image-accordion__heading h3\">Complementary services<\/h3>\n                \n                                    <div class=\"image-accordion__items\" data-image-accordion>\n                                                                                <article class=\"image-accordion__item is-active\" data-image-accordion-item>\n                                <h3 class=\"image-accordion__item-heading\">\n                                    <button\n                                        class=\"image-accordion__trigger\"\n                                        type=\"button\"\n                                        id=\"block_87401db4c541aec1e25a003ccdefa80c-trigger-0\"\n                                        aria-expanded=\"true\"\n                                        aria-controls=\"block_87401db4c541aec1e25a003ccdefa80c-panel-0\"\n                                        data-image-accordion-trigger\n                                        data-image-accordion-index=\"0\">\n                                        <span class=\"image-accordion__trigger-icon\" aria-hidden=\"true\">\n                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9.009\" height=\"15.571\" viewBox=\"0 0 9.009 15.571\" fill=\"currentColor\" class=\"image-accordion__trigger-icon-svg\">\n  <g id=\"Group_49001\" data-name=\"Group 49001\" transform=\"translate(8.684 0.325) rotate(90)\">\n    <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n      <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.661,8.149l5.8-5.8,5.8,5.8a.973.973,0,1,0,1.376-1.376L8.149.285a.974.974,0,0,0-1.376,0L.285,6.773A.973.973,0,0,0,1.661,8.149\" fill=\"currentColor\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n    <\/g>\n  <\/g>\n<\/svg>                                        <\/span>\n                                        <span class=\"image-accordion__trigger-label h5\">Cloud and infrastructure management optimisation services<\/span>\n                                    <\/button>\n                                <\/h3>\n\n                                <div\n                                    class=\"image-accordion__panel is-open\"\n                                    id=\"block_87401db4c541aec1e25a003ccdefa80c-panel-0\"\n                                    role=\"region\"\n                                    aria-labelledby=\"block_87401db4c541aec1e25a003ccdefa80c-trigger-0\"\n                                    data-image-accordion-panel\n                                    >\n                                    <div class=\"image-accordion__panel-inner\">\n                                                                                    <div class=\"image-accordion__description standard-body\">\n                                                <p>Relentlessly seek business benefit and return on investment from your cloud estate.<\/p>\n                                            <\/div>\n                                        \n                                                                                                                                    <a href=\"http:\/\/version1.thinktankdev.org.uk\/en-us\/services\/aspire-managed-services\/cloud-infrastructure-management-optimisation-services\/\" class=\"link image-accordion__cta\" aria-label=\"Learn more about Cloud and infrastructure management optimisation services\"><span class=\"link__text\">Learn more<\/span><span class=\"link__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"currentColor\">\n  <g id=\"Group_48379\" data-name=\"Group 48379\" transform=\"translate(0.229)\">\n    <rect id=\"Rectangle_25737\" data-name=\"Rectangle 25737\" width=\"30\" height=\"30\" rx=\"5\" transform=\"translate(-0.229)\" fill=\"#00c6c2\"\/>\n    <g id=\"Group_48377\" data-name=\"Group 48377\" transform=\"translate(19.511 8.343) rotate(90)\">\n      <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n        <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.489,7.3l5.2-5.2,5.2,5.2a.872.872,0,1,0,1.234-1.234L7.3.255a.873.873,0,0,0-1.234,0L.255,6.071A.872.872,0,0,0,1.489,7.3\" fill=\"#052831\" stroke=\"#052832\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n      <\/g>\n    <\/g>\n  <\/g>\n<\/svg><\/span><\/a>                                                                                                                        <\/div>\n                                <\/div>\n                            <\/article>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"tile-carousel\">\n        <div class=\"tile-carousel__layout\">\n        <div class=\"container-wide\">\n            <div class=\"tile-carousel__intro\">\n                \n<div class=\"section-top\" data-aos=\"fade-up\">\n    <div class=\"section-top__left\">\n        \n                                    <h2 class=\"section-top__heading h3\">Customer success stories<\/h2>\n                    \n            <\/div>\n\n    <\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"tile-carousel__rail\">\n                            <div class=\"swiper tile-carousel__swiper\">\n                    <div class=\"swiper-wrapper\">\n                                                                                <div class=\"swiper-slide tile-carousel__slide\">\n                                <a class=\"tile-carousel__tile\" href=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/case-studies\/primark\/\">\n                                    <div class=\"tile-carousel__image-wrapper\">\n                                                                                    <img width=\"1024\" height=\"1024\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-primark__primark-1024x1024.jpg\" class=\"tile-carousel__image\" alt=\"primark\" loading=\"eager\" decoding=\"async\" sizes=\"(max-width: 991px) 90vw, 60vw\" srcset=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-primark__primark-1024x1024.jpg 1024w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-primark__primark-300x300.jpg 300w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-primark__primark-150x150.jpg 150w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-primark__primark-768x768.jpg 768w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-primark__primark.jpg 1080w\" \/>                                                                            <\/div>\n\n                                    <div class=\"tile-carousel__overlay\">\n                                        <div class=\"tile-carousel__card\" data-aos=\"fade-up\">\n                                                                                            <span class=\"tile-carousel__category pre-title pre-headline\">Enterprise Applications<\/span>\n                                            \n                                                                                            <h3 class=\"tile-carousel__title h5\">Powering global expansion for retail giant Primark with Version 1<\/h3>\n                                            \n                                                                                            <p class=\"tile-carousel__description small-body\">Learn how Version 1 partnered with Primark to enhance their IT systems and digital solutions. Discover the improvements in operational efficiency, scalability, and performance that supported their global retail operations.<\/p>\n                                                                                    <\/div>\n\n                                                                                    <span class=\"tile-carousel__arrow\" aria-hidden=\"true\">\n                                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9.009\" height=\"15.571\" viewBox=\"0 0 9.009 15.571\" fill=\"currentColor\" class=\"tile-carousel__arrow-svg\">\n  <g id=\"Group_49001\" data-name=\"Group 49001\" transform=\"translate(8.684 0.325) rotate(90)\">\n    <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n      <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.661,8.149l5.8-5.8,5.8,5.8a.973.973,0,1,0,1.376-1.376L8.149.285a.974.974,0,0,0-1.376,0L.285,6.773A.973.973,0,0,0,1.661,8.149\" fill=\"currentColor\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n    <\/g>\n  <\/g>\n<\/svg>                                            <\/span>\n                                                                            <\/div>\n\n                                                                    <\/a>\n                            <\/div>\n                                                                                <div class=\"swiper-slide tile-carousel__slide\">\n                                <a class=\"tile-carousel__tile\" href=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/case-studies\/ebs-upgrade-assessment-for-nhs-blood-and-transplant\/\">\n                                    <div class=\"tile-carousel__image-wrapper\">\n                                                                                    <img width=\"1024\" height=\"1024\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ebs-upgrade-assessment-for-nhs-blood-and-transplant__NHS-1024x1024.jpg\" class=\"tile-carousel__image\" alt=\"NHSlogo over an image of 2 medical professionals in a hospital\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 991px) 90vw, 60vw\" srcset=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ebs-upgrade-assessment-for-nhs-blood-and-transplant__NHS-1024x1024.jpg 1024w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ebs-upgrade-assessment-for-nhs-blood-and-transplant__NHS-300x300.jpg 300w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ebs-upgrade-assessment-for-nhs-blood-and-transplant__NHS-150x150.jpg 150w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ebs-upgrade-assessment-for-nhs-blood-and-transplant__NHS-768x768.jpg 768w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ebs-upgrade-assessment-for-nhs-blood-and-transplant__NHS.jpg 1080w\" \/>                                                                            <\/div>\n\n                                    <div class=\"tile-carousel__overlay\">\n                                        <div class=\"tile-carousel__card\" data-aos=\"fade-up\">\n                                                                                            <span class=\"tile-carousel__category pre-title pre-headline\">ASPIRE Managed Services<\/span>\n                                            \n                                                                                            <h3 class=\"tile-carousel__title h5\">NHS Blood and Transplant streamlined and prepared for the future with Version 1<\/h3>\n                                            \n                                                                                            <p class=\"tile-carousel__description small-body\">Discover how Version 1 conducted an EBS upgrade assessment for NHS Blood and Transplant, identifying key improvements for system performance. Explore how our tailored approach enhanced their IT infrastructure and operational efficiency<\/p>\n                                                                                    <\/div>\n\n                                                                                    <span class=\"tile-carousel__arrow\" aria-hidden=\"true\">\n                                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9.009\" height=\"15.571\" viewBox=\"0 0 9.009 15.571\" fill=\"currentColor\" class=\"tile-carousel__arrow-svg\">\n  <g id=\"Group_49001\" data-name=\"Group 49001\" transform=\"translate(8.684 0.325) rotate(90)\">\n    <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n      <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.661,8.149l5.8-5.8,5.8,5.8a.973.973,0,1,0,1.376-1.376L8.149.285a.974.974,0,0,0-1.376,0L.285,6.773A.973.973,0,0,0,1.661,8.149\" fill=\"currentColor\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n    <\/g>\n  <\/g>\n<\/svg>                                            <\/span>\n                                                                            <\/div>\n\n                                                                    <\/a>\n                            <\/div>\n                                                                                <div class=\"swiper-slide tile-carousel__slide\">\n                                <a class=\"tile-carousel__tile\" href=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/case-studies\/ajinomoto-foods-remote-mobile-approvals\/\">\n                                    <div class=\"tile-carousel__image-wrapper\">\n                                                                                    <img width=\"1024\" height=\"576\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ajinomoto-foods-remote-mobile-approvals__Ajinomoto-white-1024x576.png\" class=\"tile-carousel__image\" alt=\"Ajinomoto logo over an image of solar panels\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 991px) 90vw, 60vw\" srcset=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ajinomoto-foods-remote-mobile-approvals__Ajinomoto-white-1024x576.png 1024w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ajinomoto-foods-remote-mobile-approvals__Ajinomoto-white-300x169.png 300w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ajinomoto-foods-remote-mobile-approvals__Ajinomoto-white-768x432.png 768w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ajinomoto-foods-remote-mobile-approvals__Ajinomoto-white-1536x864.png 1536w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ajinomoto-foods-remote-mobile-approvals__Ajinomoto-white.png 1920w\" \/>                                                                            <\/div>\n\n                                    <div class=\"tile-carousel__overlay\">\n                                        <div class=\"tile-carousel__card\" data-aos=\"fade-up\">\n                                                                                            <span class=\"tile-carousel__category pre-title pre-headline\">Enterprise Applications<\/span>\n                                            \n                                                                                            <h3 class=\"tile-carousel__title h5\">Delivering Remote Mobile Approvals for Ajinomoto Foods<\/h3>\n                                            \n                                                                                            <p class=\"tile-carousel__description small-body\">Ajinomoto Foods is a leading manufacturer in the frozen food industry. The North America company is dedicated to contributing to a healthier lifestyle through nutritious and balanced Umami foods.<\/p>\n                                                                                    <\/div>\n\n                                                                                    <span class=\"tile-carousel__arrow\" aria-hidden=\"true\">\n                                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9.009\" height=\"15.571\" viewBox=\"0 0 9.009 15.571\" fill=\"currentColor\" class=\"tile-carousel__arrow-svg\">\n  <g id=\"Group_49001\" data-name=\"Group 49001\" transform=\"translate(8.684 0.325) rotate(90)\">\n    <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n      <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.661,8.149l5.8-5.8,5.8,5.8a.973.973,0,1,0,1.376-1.376L8.149.285a.974.974,0,0,0-1.376,0L.285,6.773A.973.973,0,0,0,1.661,8.149\" fill=\"currentColor\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n    <\/g>\n  <\/g>\n<\/svg>                                            <\/span>\n                                                                            <\/div>\n\n                                                                    <\/a>\n                            <\/div>\n                                                                                <div class=\"swiper-slide tile-carousel__slide\" aria-hidden=\"true\" data-nosnippet>\n                                <a class=\"tile-carousel__tile\" href=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/case-studies\/primark\/\" tabindex=\"-1\">\n                                    <div class=\"tile-carousel__image-wrapper\">\n                                                                                    <img width=\"1024\" height=\"1024\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-primark__primark-1024x1024.jpg\" class=\"tile-carousel__image\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 991px) 90vw, 60vw\" srcset=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-primark__primark-1024x1024.jpg 1024w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-primark__primark-300x300.jpg 300w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-primark__primark-150x150.jpg 150w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-primark__primark-768x768.jpg 768w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-primark__primark.jpg 1080w\" \/>                                                                            <\/div>\n\n                                    <div class=\"tile-carousel__overlay\">\n                                        <div class=\"tile-carousel__card\" data-aos=\"fade-up\">\n                                                                                            <span class=\"tile-carousel__category pre-title pre-headline\">Enterprise Applications<\/span>\n                                            \n                                                                                            <p class=\"tile-carousel__title h5\">Powering global expansion for retail giant Primark with Version 1<\/p>\n                                            \n                                                                                            <p class=\"tile-carousel__description small-body\">Learn how Version 1 partnered with Primark to enhance their IT systems and digital solutions. Discover the improvements in operational efficiency, scalability, and performance that supported their global retail operations.<\/p>\n                                                                                    <\/div>\n\n                                                                                    <span class=\"tile-carousel__arrow\" aria-hidden=\"true\">\n                                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9.009\" height=\"15.571\" viewBox=\"0 0 9.009 15.571\" fill=\"currentColor\" class=\"tile-carousel__arrow-svg\">\n  <g id=\"Group_49001\" data-name=\"Group 49001\" transform=\"translate(8.684 0.325) rotate(90)\">\n    <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n      <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.661,8.149l5.8-5.8,5.8,5.8a.973.973,0,1,0,1.376-1.376L8.149.285a.974.974,0,0,0-1.376,0L.285,6.773A.973.973,0,0,0,1.661,8.149\" fill=\"currentColor\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n    <\/g>\n  <\/g>\n<\/svg>                                            <\/span>\n                                                                            <\/div>\n\n                                                                    <\/a>\n                            <\/div>\n                                                                                <div class=\"swiper-slide tile-carousel__slide\" aria-hidden=\"true\" data-nosnippet>\n                                <a class=\"tile-carousel__tile\" href=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/case-studies\/ebs-upgrade-assessment-for-nhs-blood-and-transplant\/\" tabindex=\"-1\">\n                                    <div class=\"tile-carousel__image-wrapper\">\n                                                                                    <img width=\"1024\" height=\"1024\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ebs-upgrade-assessment-for-nhs-blood-and-transplant__NHS-1024x1024.jpg\" class=\"tile-carousel__image\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 991px) 90vw, 60vw\" srcset=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ebs-upgrade-assessment-for-nhs-blood-and-transplant__NHS-1024x1024.jpg 1024w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ebs-upgrade-assessment-for-nhs-blood-and-transplant__NHS-300x300.jpg 300w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ebs-upgrade-assessment-for-nhs-blood-and-transplant__NHS-150x150.jpg 150w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ebs-upgrade-assessment-for-nhs-blood-and-transplant__NHS-768x768.jpg 768w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ebs-upgrade-assessment-for-nhs-blood-and-transplant__NHS.jpg 1080w\" \/>                                                                            <\/div>\n\n                                    <div class=\"tile-carousel__overlay\">\n                                        <div class=\"tile-carousel__card\" data-aos=\"fade-up\">\n                                                                                            <span class=\"tile-carousel__category pre-title pre-headline\">ASPIRE Managed Services<\/span>\n                                            \n                                                                                            <p class=\"tile-carousel__title h5\">NHS Blood and Transplant streamlined and prepared for the future with Version 1<\/p>\n                                            \n                                                                                            <p class=\"tile-carousel__description small-body\">Discover how Version 1 conducted an EBS upgrade assessment for NHS Blood and Transplant, identifying key improvements for system performance. Explore how our tailored approach enhanced their IT infrastructure and operational efficiency<\/p>\n                                                                                    <\/div>\n\n                                                                                    <span class=\"tile-carousel__arrow\" aria-hidden=\"true\">\n                                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9.009\" height=\"15.571\" viewBox=\"0 0 9.009 15.571\" fill=\"currentColor\" class=\"tile-carousel__arrow-svg\">\n  <g id=\"Group_49001\" data-name=\"Group 49001\" transform=\"translate(8.684 0.325) rotate(90)\">\n    <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n      <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.661,8.149l5.8-5.8,5.8,5.8a.973.973,0,1,0,1.376-1.376L8.149.285a.974.974,0,0,0-1.376,0L.285,6.773A.973.973,0,0,0,1.661,8.149\" fill=\"currentColor\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n    <\/g>\n  <\/g>\n<\/svg>                                            <\/span>\n                                                                            <\/div>\n\n                                                                    <\/a>\n                            <\/div>\n                                                                                <div class=\"swiper-slide tile-carousel__slide\" aria-hidden=\"true\" data-nosnippet>\n                                <a class=\"tile-carousel__tile\" href=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/case-studies\/ajinomoto-foods-remote-mobile-approvals\/\" tabindex=\"-1\">\n                                    <div class=\"tile-carousel__image-wrapper\">\n                                                                                    <img width=\"1024\" height=\"576\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ajinomoto-foods-remote-mobile-approvals__Ajinomoto-white-1024x576.png\" class=\"tile-carousel__image\" alt=\"\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 991px) 90vw, 60vw\" srcset=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ajinomoto-foods-remote-mobile-approvals__Ajinomoto-white-1024x576.png 1024w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ajinomoto-foods-remote-mobile-approvals__Ajinomoto-white-300x169.png 300w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ajinomoto-foods-remote-mobile-approvals__Ajinomoto-white-768x432.png 768w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ajinomoto-foods-remote-mobile-approvals__Ajinomoto-white-1536x864.png 1536w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/customer-success-ajinomoto-foods-remote-mobile-approvals__Ajinomoto-white.png 1920w\" \/>                                                                            <\/div>\n\n                                    <div class=\"tile-carousel__overlay\">\n                                        <div class=\"tile-carousel__card\" data-aos=\"fade-up\">\n                                                                                            <span class=\"tile-carousel__category pre-title pre-headline\">Enterprise Applications<\/span>\n                                            \n                                                                                            <p class=\"tile-carousel__title h5\">Delivering Remote Mobile Approvals for Ajinomoto Foods<\/p>\n                                            \n                                                                                            <p class=\"tile-carousel__description small-body\">Ajinomoto Foods is a leading manufacturer in the frozen food industry. The North America company is dedicated to contributing to a healthier lifestyle through nutritious and balanced Umami foods.<\/p>\n                                                                                    <\/div>\n\n                                                                                    <span class=\"tile-carousel__arrow\" aria-hidden=\"true\">\n                                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9.009\" height=\"15.571\" viewBox=\"0 0 9.009 15.571\" fill=\"currentColor\" class=\"tile-carousel__arrow-svg\">\n  <g id=\"Group_49001\" data-name=\"Group 49001\" transform=\"translate(8.684 0.325) rotate(90)\">\n    <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n      <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.661,8.149l5.8-5.8,5.8,5.8a.973.973,0,1,0,1.376-1.376L8.149.285a.974.974,0,0,0-1.376,0L.285,6.773A.973.973,0,0,0,1.661,8.149\" fill=\"currentColor\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n    <\/g>\n  <\/g>\n<\/svg>                                            <\/span>\n                                                                            <\/div>\n\n                                                                    <\/a>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n\n                                    <button class=\"tile-carousel__nav-button tile-carousel__nav-button--prev\" type=\"button\" aria-label=\"Previous slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9.009\" height=\"15.571\" viewBox=\"0 0 9.009 15.571\" fill=\"currentColor\" class=\"tile-carousel__nav-icon\">\n  <g id=\"Group_49001\" data-name=\"Group 49001\" transform=\"translate(8.684 0.325) rotate(90)\">\n    <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n      <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.661,8.149l5.8-5.8,5.8,5.8a.973.973,0,1,0,1.376-1.376L8.149.285a.974.974,0,0,0-1.376,0L.285,6.773A.973.973,0,0,0,1.661,8.149\" fill=\"currentColor\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n    <\/g>\n  <\/g>\n<\/svg>                    <\/button>\n                    <button class=\"tile-carousel__nav-button tile-carousel__nav-button--next\" type=\"button\" aria-label=\"Next slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9.009\" height=\"15.571\" viewBox=\"0 0 9.009 15.571\" fill=\"currentColor\" class=\"tile-carousel__nav-icon\">\n  <g id=\"Group_49001\" data-name=\"Group 49001\" transform=\"translate(8.684 0.325) rotate(90)\">\n    <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n      <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.661,8.149l5.8-5.8,5.8,5.8a.973.973,0,1,0,1.376-1.376L8.149.285a.974.974,0,0,0-1.376,0L.285,6.773A.973.973,0,0,0,1.661,8.149\" fill=\"currentColor\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n    <\/g>\n  <\/g>\n<\/svg>                    <\/button>\n                                    <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Enhance every customer interaction with AI-powered CRM solutions\u2014delivering personalised experiences, improving engagement, and driving smarter, data-driven relationships at every touchpoint.<\/p>\n","protected":false},"featured_media":6114,"parent":150,"menu_order":0,"template":"","class_list":["post-6150","services","type-services","status-publish","has-post-thumbnail","hentry"],"acf":[],"translations":[{"blog_id":1,"post_id":6150,"name":"Europe","code":"EN-GB","hreflang":"en-gb","url":"https:\/\/version1.thinktankdev.org.uk\/services\/enterprise-applications\/crm\/","is_current":false},{"blog_id":13,"post_id":6150,"name":"Americas","code":"EN-US","hreflang":"en-us","url":"https:\/\/version1.thinktankdev.org.uk\/en-us\/services\/enterprise-applications\/crm\/","is_current":true}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer relationship management | Version 1 (US)<\/title>\n<meta name=\"description\" content=\"A robust CRM strategy bridges the gap between digital tools and genuine customer engagement. We guide you in leveraging CRM&#039;s dynamism to enrich every interaction, predict customer inclinations, and forge bonds that not only last but also evolve with time.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer relationship management | Version 1 (US)\" \/>\n<meta property=\"og:description\" content=\"A robust CRM strategy bridges the gap between digital tools and genuine customer engagement. 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