{"id":6331,"date":"2026-06-17T12:23:58","date_gmt":"2026-06-17T12:23:58","guid":{"rendered":"http:\/\/version1.thinktankdev.org.uk\/en-us\/?p=6331"},"modified":"2026-08-20T09:36:16","modified_gmt":"2026-08-20T09:36:16","slug":"ibm-license-cost-optimisation","status":"publish","type":"services","link":"https:\/\/version1.thinktankdev.org.uk\/en-us\/services\/software-asset-management\/cost-optimisation-for-enterprise-software\/ibm-license-cost-optimisation\/","title":{"rendered":"IBM license cost optimisation"},"content":{"rendered":"\n\n<section class=\"page-banner\">\n    <div class=\"page-banner__inner\">\n        <div class=\"page-banner__background\">\n                            <img width=\"2200\" height=\"1467\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/06\/multiracial-business-people-working-inside-meeting-2023-11-27-04-54-39-utc-scaled-1-2200x1467.jpg\" class=\"page-banner__image\" alt=\"Multiracial business people working inside meeting 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d=\"M1.661,8.149l5.8-5.8,5.8,5.8a.973.973,0,1,0,1.376-1.376L8.149.285a.974.974,0,0,0-1.376,0L.285,6.773A.973.973,0,0,0,1.661,8.149\" fill=\"currentColor\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n    <\/g>\n  <\/g>\n<\/svg>                                        <\/span>\n                                                                                                                <a class=\"page-banner__breadcrumbs-link\" href=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/services\/software-asset-management\/cost-optimisation-for-enterprise-software\/\">\n                                            Software cost optimisation                                        <\/a>\n                                                                    <\/li>\n                                                            <li class=\"page-banner__breadcrumbs-item\">\n                                                                            <span 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aria-current=\"page\">\n                                            IBM license cost optimisation                                        <\/span>\n                                                                    <\/li>\n                                                    <\/ol>\n                    <\/nav>\n                <\/div>\n            <\/div>\n        \n        <div class=\"container-wide\">\n            <div class=\"page-banner__wrapper\">\n                                    <div class=\"page-banner__content\" data-aos=\"fade-up\" data-aos-duration=\"600\">\n                        \n                                                    <h1 class=\"page-banner__title h2\">IBM license cost optimisation<\/h1>\n                        \n                                                    <div class=\"page-banner__description\">\n                                <div id=\"block_31aab00459fd34918a4d846a6d794009\" class=\"hero hero--left hero--padding-default hero--has-image block--default hero--normal linear-bg right-line-overlay block--margin\">\n<div class=\"hero__content\">\n<div class=\"hero__excerpt\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"block_952a5421a40247fde6079ceb0cb2951b\" class=\"block columns block--margin block--default\">\n<div class=\"mon-row\">\n<div class=\"columns__grid columns__grid--2\">\n<div class=\"columns__content\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n                            <\/div>\n                        \n                        \n                                            <\/div>\n\n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"multi-column\">\n        <div class=\"container\">\n        <div class=\"multi-column__layout multi-column__layout--equal multi-column__layout--cols-3\">\n                                                \n                                            <div class=\"multi-column__col multi-column__col--content\" data-aos=\"fade-up\" data-aos-delay=\"160\">\n                                                            <h2 class=\"multi-column__heading h3\">Take control of your IBM license cost and risk<\/h2>\n                            \n                            \n                            \n                                                    <\/div>\n                                                        \n                                            <div class=\"multi-column__col multi-column__col--content\" data-aos=\"fade-up\" data-aos-delay=\"240\">\n                            \n                                                            <div class=\"multi-column__content standard-body\"><div class=\"columns__content\">\n<div class=\"columns__content\">\n<p><span data-contrast=\"auto\">IBM has grown to have one of the largest portfolios of software products of all the IT software vendors. This portfolio also has arguably the most complex of licensing regimes in the IT industry.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With a reputation for being one of the most active software <\/span><span data-contrast=\"auto\">auditors<\/span><span data-contrast=\"auto\"> around, IBM software licensing audits frequently lead to unexpected costs in the millions for its customers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Businesses are not only faced with the additional challenge of developing their understanding of IBM\u2019s licensing, but also retaining individuals you have trained to have the right level of IBM license knowledge.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n                            \n                            \n                                                    <\/div>\n                                                        \n                                            <div class=\"multi-column__col multi-column__col--content\" data-aos=\"fade-up\" data-aos-delay=\"320\">\n                            \n                                                            <div class=\"multi-column__content standard-body\"><div id=\"block_952a5421a40247fde6079ceb0cb2951b\" class=\"block columns block--margin block--default\">\n<div class=\"mon-row\">\n<div class=\"columns__grid columns__grid--2\">\n<div class=\"columns__content\">\n<p><span data-contrast=\"auto\">Without these individuals, you could find yourself potentially exposed in the event of an audit and unable to avoid massive waste through unintentional mismanagement of IBM software licenses.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our IBM license cost optimisation experts can provide the full lifecycle of IBM software licensing consultancy services, ensuring your enterprise license estates are fully optimised and under control with regard to cost, license compliance and complexity. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We hold decades of IBM license experience covering most industry sectors, including financial services, pharma, telco and public sector.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n                            \n                            \n                                                            <button class=\"multi-column__scroll-arrow\" type=\"button\" aria-label=\"Scroll to next section\" data-scroll-next-section>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25.835\" height=\"82.862\" viewBox=\"0 0 25.835 82.862\" fill=\"currentColor\" class=\"multi-column__scroll-icon\" fill=\"currentColor\" class=\"multi-column__scroll-icon\">\n  <g id=\"Group_48836\" data-name=\"Group 48836\" transform=\"translate(-1194.5 -1677.368)\">\n    <g 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fill=\"#01c6c2\"><\/path>\n    <\/g>\n  <\/g>\n<\/svg>                                <\/button>\n                                                    <\/div>\n                                                        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"cta-grid  block-theme-light block-surface-white\">\n    \n    <div class=\"container-wide\">\n        <div class=\"cta-grid__layout\">\n                            <div class=\"cta-grid__intro\">\n                    \n<div class=\"section-top\" data-aos=\"fade-up\">\n    <div class=\"section-top__left\">\n        \n                                    <h2 class=\"section-top__heading h3\">IBM license cost optimisation services<\/h2>\n                    \n            <\/div>\n\n    <\/div>\n                <\/div>\n            \n                            <div class=\"cta-grid__grid\">\n                                                                    <div class=\"cta-grid__card\" data-aos=\"fade-up\" 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d=\"M442.14,388.69c-11.07,0-21.7-6.23-26.78-16.86l-48.67-102.04c-1.9-3.99-.21-8.76,3.78-10.67,3.99-1.9,8.76-.21,10.67,3.78l48.67,102.04c3.23,6.78,11.38,9.66,18.15,6.43,3.28-1.57,5.76-4.32,6.97-7.74,1.21-3.43,1.02-7.12-.55-10.41l-48.67-102.04c-1.9-3.99-.21-8.76,3.78-10.67,3.99-1.9,8.76-.21,10.67,3.78l48.67,102.04c3.41,7.14,3.83,15.18,1.19,22.63-2.64,7.46-8.03,13.44-15.17,16.84-4.1,1.96-8.44,2.88-12.7,2.88Z\" style=\"fill: #00c6c2;stroke-width: 0px\"><\/path>\n      <path d=\"M350.11,273.51c-40.22,0-78.88-22.63-97.32-61.29-12.38-25.95-13.91-55.17-4.31-82.27,9.6-27.1,29.17-48.84,55.12-61.22,25.95-12.38,55.17-13.91,82.27-4.31,27.1,9.6,48.84,29.17,61.22,55.12s13.91,55.17,4.31,82.27c-9.6,27.1-29.17,48.85-55.12,61.22-14.91,7.11-30.66,10.48-46.17,10.48ZM349.87,74.2c-13.47,0-26.87,3.01-39.39,8.98-45.61,21.75-65.01,76.56-43.26,122.16,15.7,32.91,48.61,52.18,82.85,52.18,13.21,0,26.61-2.87,39.31-8.92,22.09-10.54,38.76-29.05,46.93-52.12s6.87-47.95-3.67-70.04-29.05-38.76-52.12-46.93c-10-3.54-20.35-5.3-30.65-5.3Z\" style=\"fill: #00c6c2;stroke-width: 0px\"><\/path>\n    <\/g>\n  <\/g>\n<\/svg>                                    <\/div>\n                                \n                                                                    <h3 class=\"cta-grid__title h5\">ILMT usage optimisation<\/h3>\n                                \n                                                                    <div class=\"cta-grid__content\"><p>Proper ILMT exclusions and bundling can reduce reported software usage costs by millions of pounds<\/p>\n<\/div>\n                                \n                                                            <\/div>\n                        <\/div>\n                                                                    <a class=\"cta-grid__card cta-grid__card--link\" href=\"http:\/\/version1.thinktankdev.org.uk\/en-us\/services\/software-asset-management\/defend-against-a-software-vendor-audit\/defend-against-an-ibm-license-audit\/\" data-aos=\"fade-up\" data-aos-delay=\"100\">\n                            \n                            <div class=\"cta-grid__body\">\n                                                                                                        <div class=\"cta-grid__icon cta-grid__icon--svg\" aria-hidden=\"true\">\n                                        <svg focusable=\"false\" aria-hidden=\"true\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 473.12 436.35\" class=\"cta-grid__icon-svg\">\n  <g>\n    <g>\n      <path d=\"M32.58,232.89c-17.96,0-32.58-14.61-32.58-32.58s14.61-32.58,32.58-32.58,32.58,14.61,32.58,32.58-14.61,32.58-32.58,32.58ZM32.58,183.74c-9.14,0-16.58,7.44-16.58,16.58s7.44,16.58,16.58,16.58,16.58-7.44,16.58-16.58-7.44-16.58-16.58-16.58Z\" style=\"fill: #00c6c2;stroke-width: 0px\"><\/path>\n      <path d=\"M146.19,87.48c-17.96,0-32.58-14.61-32.58-32.58s14.61-32.58,32.58-32.58,32.58,14.61,32.58,32.58-14.61,32.58-32.58,32.58ZM146.19,38.33c-9.14,0-16.58,7.44-16.58,16.58s7.44,16.58,16.58,16.58,16.58-7.44,16.58-16.58-7.44-16.58-16.58-16.58Z\" style=\"fill: #00c6c2;stroke-width: 0px\"><\/path>\n      <path d=\"M259.81,205.55c-17.96,0-32.58-14.61-32.58-32.58s14.61-32.58,32.58-32.58,32.58,14.61,32.58,32.58-14.61,32.58-32.58,32.58ZM259.81,156.4c-9.14,0-16.58,7.44-16.58,16.58s7.44,16.58,16.58,16.58,16.58-7.44,16.58-16.58-7.44-16.58-16.58-16.58Z\" style=\"fill: #00c6c2;stroke-width: 0px\"><\/path>\n      <path d=\"M373.42,145.57c-17.96,0-32.58-14.61-32.58-32.58s14.61-32.58,32.58-32.58,32.58,14.61,32.58,32.58-14.61,32.58-32.58,32.58ZM373.42,96.42c-9.14,0-16.58,7.44-16.58,16.58s7.44,16.58,16.58,16.58,16.58-7.44,16.58-16.58-7.44-16.58-16.58-16.58Z\" style=\"fill: #00c6c2;stroke-width: 0px\"><\/path>\n      <path d=\"M241.01,161.44c-2.1,0-4.2-.82-5.77-2.45l-76.29-79.28c-3.06-3.18-2.97-8.25.22-11.31,3.18-3.06,8.25-2.97,11.31.22l76.29,79.28c3.06,3.18,2.97,8.25-.22,11.31-1.55,1.49-3.55,2.24-5.55,2.24Z\" style=\"fill: #00c6c2;stroke-width: 0px\"><\/path>\n      <path d=\"M281.99,169.27c-2.87,0-5.65-1.55-7.08-4.27-2.06-3.91-.57-8.75,3.34-10.81l68.19-36c3.91-2.06,8.75-.57,10.81,3.34,2.06,3.91.57,8.75-3.34,10.81l-68.19,36c-1.19.63-2.47.93-3.73.93Z\" style=\"fill: #00c6c2;stroke-width: 0px\"><\/path>\n      <path d=\"M47.67,188.99c-1.72,0-3.46-.55-4.92-1.7-3.48-2.72-4.1-7.75-1.38-11.23l82.78-105.94c2.72-3.48,7.75-4.1,11.23-1.38,3.48,2.72,4.1,7.75,1.38,11.23l-82.78,105.94c-1.58,2.02-3.93,3.07-6.31,3.07Z\" style=\"fill: #00c6c2;stroke-width: 0px\"><\/path>\n      <path d=\"M436.29,436.35c-13.79,0-27.03-7.76-33.35-21l-65.05-136.38c-1.9-3.99-.21-8.76,3.78-10.67,3.99-1.9,8.76-.21,10.67,3.78l65.05,136.38c4.96,10.4,17.45,14.82,27.84,9.86,10.4-4.96,14.82-17.45,9.86-27.85l-65.06-136.38c-1.9-3.99-.21-8.76,3.78-10.67,3.99-1.9,8.76-.21,10.67,3.78l65.06,136.38c8.76,18.36.94,40.42-17.41,49.18-5.11,2.44-10.51,3.59-15.82,3.59Z\" style=\"fill: #fff;stroke-width: 0px\"><\/path>\n      <path d=\"M313.17,282.49c-15.88,0-31.81-2.71-47.22-8.17-35.55-12.59-64.06-38.26-80.3-72.3-33.51-70.26-3.62-154.68,66.64-188.2,34.03-16.23,72.35-18.24,107.9-5.66,35.54,12.59,64.06,38.26,80.3,72.3h0c16.23,34.03,18.24,72.35,5.66,107.9-12.59,35.55-38.26,64.06-72.3,80.3-19.28,9.2-39.93,13.83-60.68,13.83ZM312.98,16.01c-18.39,0-36.71,4.11-53.8,12.26-62.29,29.72-88.8,104.57-59.09,166.87,21.44,44.95,66.4,71.27,113.17,71.27,18.04,0,36.35-3.91,53.69-12.19,30.18-14.39,52.94-39.68,64.1-71.2s9.38-65.49-5.02-95.67h0c-14.39-30.18-39.68-52.94-71.2-64.1-13.66-4.84-27.79-7.24-41.87-7.24Z\" style=\"fill: #fff;stroke-width: 0px\"><\/path>\n    <\/g>\n  <\/g>\n<\/svg>                                    <\/div>\n                                \n                                                                    <h3 class=\"cta-grid__title h5\">IBM license audits<\/h3>\n                                \n                                                                    <div class=\"cta-grid__content\"><p>Help to prepare for or defend against an IBM license audit<\/p>\n<\/div>\n                                \n                                                                    <div class=\"cta-grid__footer\">\n                                        <span class=\"link cta-grid__link\"><span class=\"link__text\">Learn more<\/span><span class=\"link__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"currentColor\">\n  <g id=\"Group_48379\" data-name=\"Group 48379\" transform=\"translate(0.229)\">\n    <rect id=\"Rectangle_25737\" data-name=\"Rectangle 25737\" width=\"30\" height=\"30\" rx=\"5\" transform=\"translate(-0.229)\" fill=\"#00c6c2\"\/>\n    <g id=\"Group_48377\" data-name=\"Group 48377\" transform=\"translate(19.511 8.343) rotate(90)\">\n      <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n        <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.489,7.3l5.2-5.2,5.2,5.2a.872.872,0,1,0,1.234-1.234L7.3.255a.873.873,0,0,0-1.234,0L.255,6.071A.872.872,0,0,0,1.489,7.3\" fill=\"#052831\" stroke=\"#052832\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n      <\/g>\n    <\/g>\n  <\/g>\n<\/svg><\/span><\/span>                                    <\/div>\n                                                            <\/div>\n                        <\/a>\n                                                                    <div class=\"cta-grid__card\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n                            \n                            <div class=\"cta-grid__body\">\n                                                                                                        <div class=\"cta-grid__icon cta-grid__icon--svg\" aria-hidden=\"true\">\n                                        <svg focusable=\"false\" aria-hidden=\"true\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 349.03 452.64\" class=\"cta-grid__icon-svg\">\n  <g>\n    <g>\n      <path d=\"M324.45,452.64H0V0h230.69l93.76,93.76v175.93c0,4.42-3.58,8-8,8s-8-3.58-8-8V100.39L224.06,16H16v420.64h292.45v-52.88c0-4.42,3.58-8,8-8s8,3.58,8,8v68.88Z\" style=\"fill: #fff;stroke-width: 0px\"><\/path>\n      <path d=\"M316.45,105.07h-89.07c-4.42,0-8-3.58-8-8V8c0-3.24,1.95-6.15,4.94-7.39,2.99-1.24,6.43-.55,8.72,1.73l89.07,89.07c2.29,2.29,2.97,5.73,1.73,8.72s-4.16,4.94-7.39,4.94ZM235.37,89.07h61.76l-61.76-61.76v61.76Z\" style=\"fill: #fff;stroke-width: 0px\"><\/path>\n      <path d=\"M209.81,168.76H58.64c-4.42,0-8-3.58-8-8s3.58-8,8-8h151.17c4.42,0,8,3.58,8,8s-3.58,8-8,8Z\" style=\"fill: #fff;stroke-width: 0px\"><\/path>\n      <path d=\"M209.81,211.24H58.64c-4.42,0-8-3.58-8-8s3.58-8,8-8h151.17c4.42,0,8,3.58,8,8s-3.58,8-8,8Z\" style=\"fill: #fff;stroke-width: 0px\"><\/path>\n      <path d=\"M209.81,253.73H58.64c-4.42,0-8-3.58-8-8s3.58-8,8-8h151.17c4.42,0,8,3.58,8,8s-3.58,8-8,8Z\" style=\"fill: #fff;stroke-width: 0px\"><\/path>\n      <path d=\"M209.81,296.21H58.64c-4.42,0-8-3.58-8-8s3.58-8,8-8h151.17c4.42,0,8,3.58,8,8s-3.58,8-8,8Z\" style=\"fill: #fff;stroke-width: 0px\"><\/path>\n      <path d=\"M260.45,367.72l-23.23-22.11c-3.2-3.04-3.33-8.11-.28-11.31,3.04-3.2,8.11-3.33,11.31-.28l9.96,9.48,35.09-48.55c2.59-3.58,7.59-4.39,11.17-1.8,3.58,2.59,4.39,7.59,1.8,11.17l-45.81,63.39Z\" style=\"fill: #00c6c2;stroke-width: 0px\"><\/path>\n      <path d=\"M272.33,402.67c-42.29,0-76.7-34.41-76.7-76.7s34.41-76.7,76.7-76.7,76.7,34.41,76.7,76.7-34.41,76.7-76.7,76.7ZM272.33,265.28c-33.47,0-60.7,27.23-60.7,60.7s27.23,60.7,60.7,60.7,60.7-27.23,60.7-60.7-27.23-60.7-60.7-60.7Z\" style=\"fill: #00c6c2;stroke-width: 0px\"><\/path>\n    <\/g>\n  <\/g>\n<\/svg>                                    <\/div>\n                                \n                                                                    <h3 class=\"cta-grid__title h5\">IBM license contract lifecycle<\/h3>\n                                \n                                                                    <div class=\"cta-grid__content\"><p>Oracle license right-sizing and optimisation for cloud.<\/p>\n<\/div>\n                                \n                                                            <\/div>\n                        <\/div>\n                                                                    <a class=\"cta-grid__card cta-grid__card--link\" href=\"http:\/\/version1.thinktankdev.org.uk\/en-us\/services\/software-asset-management\/software-cost-optimisation\/reduce-ibm-license-cost-and-risk-in-financial-service-institutions\/\" data-aos=\"fade-up\" data-aos-delay=\"300\">\n                            \n                            <div class=\"cta-grid__body\">\n                                                                                                        <div class=\"cta-grid__icon cta-grid__icon--svg\" aria-hidden=\"true\">\n                                        <svg focusable=\"false\" aria-hidden=\"true\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 575 301.12\" class=\"cta-grid__icon-svg\">\n  <g>\n    <g>\n      <path d=\"M575,232.24H202.48c-4.42,0-8-3.58-8-8s3.58-8,8-8h356.51V16H126.81v91.35c0,4.42-3.58,8-8,8s-8-3.58-8-8V0h464.19v232.24Z\" style=\"fill: #fff;stroke-width: 0px\"><\/path>\n      <path d=\"M567,82.24c-40.93,0-74.24-33.3-74.24-74.24C492.76,3.58,496.34,0,500.76,0s8,3.58,8,8c0,32.11,26.12,58.24,58.24,58.24,4.42,0,8,3.58,8,8s-3.58,8-8,8Z\" style=\"fill: #fff;stroke-width: 0px\"><\/path>\n      <path d=\"M500.76,232.24c-4.42,0-8-3.58-8-8,0-19.83,7.72-38.47,21.74-52.49,14.02-14.02,32.66-21.74,52.49-21.74h0c4.42,0,8,3.58,8,8s-3.58,8-8,8c0,0,0,0,0,0-15.56,0-30.18,6.06-41.18,17.06-11,11-17.06,25.62-17.06,41.18,0,4.42-3.58,8-8,8Z\" style=\"fill: #fff;stroke-width: 0px\"><\/path>\n      <path d=\"M118.81,82.23c-4.42,0-8-3.58-8-8s3.58-8,8-8c32.11,0,58.24-26.12,58.24-58.23,0-4.42,3.58-8,8-8s8,3.58,8,8c0,40.93-33.3,74.23-74.24,74.23Z\" style=\"fill: #fff;stroke-width: 0px\"><\/path>\n      <path d=\"M336.75,232.24c-64.03,0-116.12-52.09-116.12-116.12S272.72,0,336.75,0s116.12,52.09,116.12,116.12-52.09,116.12-116.12,116.12ZM336.75,16c-55.21,0-100.12,44.91-100.12,100.12s44.91,100.12,100.12,100.12,100.12-44.91,100.12-100.12-44.91-100.12-100.12-100.12Z\" style=\"fill: #fff;stroke-width: 0px\"><\/path>\n      <path d=\"M294.49,130.97h-9.91v-11.14h8.51c-.16-2.17-.16-4.33-.16-6.66v-2.01h-8.36v-11.14h9.13c3.71-25.38,18.88-40.71,46.28-40.71s40.09,14.24,44.27,32.66l-23.53,6.04c-2.32-10.53-7.74-15.94-18.57-15.94s-16.25,5.88-17.8,17.96h29.41v11.14h-29.87v8.67h21.83v11.14h-20.59c2.32,8.98,7.74,12.54,17.18,12.54,11.3,0,17.03-5.42,18.57-19.19l23.99,4.03c-3.1,24.61-18.88,38.08-45.35,38.08s-40.55-11.92-45.04-35.45Z\" style=\"fill: #fff;stroke-width: 0px\"><\/path>\n      <g>\n        <path d=\"M105.24,183.25c-52.3,0-105.24-14.09-105.24-41.01s52.94-41.01,105.24-41.01,105.24,14.08,105.24,41.01-52.94,41.01-105.24,41.01ZM105.24,117.24c-57.74,0-89.24,16.52-89.24,25.01s31.5,25.01,89.24,25.01,89.24-16.52,89.24-25.01-31.5-25.01-89.24-25.01Z\" style=\"fill: #00c6c2;stroke-width: 0px\"><\/path>\n        <path d=\"M105.24,261.83c-52.3,0-105.24-14.08-105.24-41.01v-39.29h16c0,8.49,31.5,25.01,89.24,25.01s89.24-16.52,89.24-25.01h16v39.29c0,26.92-52.94,41.01-105.24,41.01ZM16,204.34v16.49c0,8.49,31.5,25.01,89.24,25.01s89.24-16.52,89.24-25.01v-16.49c-19.63,12.01-54.58,18.2-89.24,18.2s-69.62-6.19-89.24-18.2Z\" style=\"fill: #00c6c2;stroke-width: 0px\"><\/path>\n        <path d=\"M105.24,301.12c-52.3,0-105.24-14.08-105.24-41.01v-39.29h16c0,8.49,31.5,25.01,89.24,25.01s89.24-16.52,89.24-25.01h16v39.29c0,26.92-52.94,41.01-105.24,41.01ZM16,243.63v16.49c0,8.49,31.5,25.01,89.24,25.01s89.24-16.52,89.24-25.01v-16.49c-19.63,12.01-54.58,18.2-89.24,18.2s-69.62-6.19-89.24-18.2Z\" style=\"fill: #00c6c2;stroke-width: 0px\"><\/path>\n        <path d=\"M105.24,222.54c-52.3,0-105.24-14.08-105.24-41.01v-39.29h16c0,8.49,31.5,25.01,89.24,25.01s89.24-16.52,89.24-25.01h16v39.29c0,26.92-52.94,41.01-105.24,41.01ZM16,165.05v16.49c0,8.49,31.5,25.01,89.24,25.01s89.24-16.52,89.24-25.01v-16.49c-19.63,12.01-54.58,18.2-89.24,18.2s-69.62-6.19-89.24-18.2Z\" style=\"fill: #00c6c2;stroke-width: 0px\"><\/path>\n      <\/g>\n    <\/g>\n  <\/g>\n<\/svg>                                    <\/div>\n                                \n                                                                    <h3 class=\"cta-grid__title h5\">Comprehensive management for every stage of your IBM license contracts<\/h3>\n                                \n                                                                    <div class=\"cta-grid__content\"><p>Our IBM license consultants have deep license and sector experience and can help you reduce IBM license cost and risk<\/p>\n<\/div>\n                                \n                                                                    <div class=\"cta-grid__footer\">\n                                        <span class=\"link cta-grid__link\"><span class=\"link__text\">Learn more<\/span><span class=\"link__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"currentColor\">\n  <g id=\"Group_48379\" data-name=\"Group 48379\" transform=\"translate(0.229)\">\n    <rect id=\"Rectangle_25737\" data-name=\"Rectangle 25737\" width=\"30\" height=\"30\" rx=\"5\" transform=\"translate(-0.229)\" fill=\"#00c6c2\"\/>\n    <g id=\"Group_48377\" data-name=\"Group 48377\" transform=\"translate(19.511 8.343) rotate(90)\">\n      <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n        <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.489,7.3l5.2-5.2,5.2,5.2a.872.872,0,1,0,1.234-1.234L7.3.255a.873.873,0,0,0-1.234,0L.255,6.071A.872.872,0,0,0,1.489,7.3\" fill=\"#052831\" stroke=\"#052832\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n      <\/g>\n    <\/g>\n  <\/g>\n<\/svg><\/span><\/span>                                    <\/div>\n                                                            <\/div>\n                        <\/a>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"sidebar-grid  block-theme-light block-surface-putty\">\n        <div class=\"container-wide\">\n        <div class=\"sidebar-grid__layout\">\n                            <div class=\"sidebar-grid__intro\" data-aos=\"fade-up\">\n                                            <div class=\"sidebar-grid__intro-copy h4\">\n                            <p>IBM license optimisation outcomes<\/p>\n                        <\/div>\n                    \n                                            <div class=\"sidebar-grid__description lcnm\">\n                            <p>Bringing in IBM licensing expertise can save you millions.<\/p>\n                        <\/div>\n                                    <\/div>\n            \n                            <div class=\"sidebar-grid__grid sidebar-grid__grid--cols-3\">\n                                                                    <article class=\"sidebar-grid__item\" data-aos=\"fade-up\" data-aos-delay=\"0\">\n                                                            <div class=\"sidebar-grid__icon\" aria-hidden=\"true\">\n                                    <img width=\"300\" height=\"300\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/tick.svg\" class=\"sidebar-grid__icon-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>                                <\/div>\n                            \n                                                            <h3 class=\"sidebar-grid__title h5\">Achieved \u00a340m reductions<\/h3>\n                            \n                                                            <div class=\"sidebar-grid__content\"><p>through expert classification of ILMT as it was deployed, while under the pressure of an audit<\/p><\/div>\n                            \n                                                                                <\/article>\n                                                                    <article class=\"sidebar-grid__item\" data-aos=\"fade-up\" data-aos-delay=\"100\">\n                                                            <div class=\"sidebar-grid__icon\" aria-hidden=\"true\">\n                                    <img width=\"300\" height=\"300\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/tick.svg\" class=\"sidebar-grid__icon-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>                                <\/div>\n                            \n                                                            <h3 class=\"sidebar-grid__title h5\">Achieved \u00a320m license cost avoidance<\/h3>\n                            \n                                                            <div class=\"sidebar-grid__content\"><p>by leading a customer through an audit and taking corrective action in advance of requests for information<\/p><\/div>\n                            \n                                                                                <\/article>\n                                                                    <article class=\"sidebar-grid__item\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n                                                            <div class=\"sidebar-grid__icon\" aria-hidden=\"true\">\n                                    <img width=\"300\" height=\"300\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/tick.svg\" class=\"sidebar-grid__icon-image\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>                                <\/div>\n                            \n                                                            <h3 class=\"sidebar-grid__title h5\">Successfully supported \u00a310m worth of challenges<\/h3>\n                            \n                                                            <div class=\"sidebar-grid__content\"><p>stated in an IBM proposal, by robustly providing evidence that claims were incorrect<\/p><\/div>\n                            \n                                                                                <\/article>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"image-text  block-theme-dark\">\n    \n    <div class=\"container-wide\">\n        <div class=\"image-text__layout\">\n            <div class=\"image-text__media\" data-aos=\"fade-up\">\n                <div class=\"image-text__media-inner\">\n                                            <div class=\"image-text__media-item\">\n                            <img width=\"1024\" height=\"683\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/06\/focus-oon-two-young-intercultural-employees-using-2023-11-27-05-31-57-utc-1-1-1024x683.jpg\" class=\"image-text__image\" alt=\"two people discussing\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, (max-width: 991px) 100vw, 48vw\" srcset=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/06\/focus-oon-two-young-intercultural-employees-using-2023-11-27-05-31-57-utc-1-1-1024x683.jpg 1024w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/06\/focus-oon-two-young-intercultural-employees-using-2023-11-27-05-31-57-utc-1-1-300x200.jpg 300w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/06\/focus-oon-two-young-intercultural-employees-using-2023-11-27-05-31-57-utc-1-1-768x512.jpg 768w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/06\/focus-oon-two-young-intercultural-employees-using-2023-11-27-05-31-57-utc-1-1-1536x1024.jpg 1536w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/06\/focus-oon-two-young-intercultural-employees-using-2023-11-27-05-31-57-utc-1-1-2048x1365.jpg 2048w\" \/>                        <\/div>\n                    \n                                            <div class=\"image-text__frame\" aria-hidden=\"true\">\n                            <svg\n  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n  width=\"651.4\"\n  height=\"563.3\"\n  viewBox=\"-5 -5 661.4 573.3\"\n  fill=\"none\"\n  overflow=\"visible\">\n  <path\n    class=\"image-accordion__frame-static-path\"\n    d=\"M 651.4 563.3 L 0 563.3 L 325.7 0 Z\"\n    stroke=\"currentColor\"\n    stroke-width=\"5\"\n    stroke-linejoin=\"miter\"\n    stroke-miterlimit=\"10\"\n    fill=\"none\"\n  \/>\n  <path\n    class=\"image-accordion__frame-animated-path\"\n    d=\"M 651.4 563.3 L 0 563.3 L 325.7 0 L 651.4 563.3\"\n    pathLength=\"1\"\n    stroke=\"currentColor\"\n    stroke-width=\"5\"\n    stroke-linejoin=\"miter\"\n    stroke-miterlimit=\"10\"\n    fill=\"none\"\n  \/>\n<\/svg>                        <\/div>\n                                    <\/div>\n            <\/div>\n\n            <div class=\"image-text__content\" data-aos=\"fade-up\" data-aos-delay=\"120\">\n                \n                \n                \n                \n                                    <div class=\"image-text__description standard-body\">\n                        <h3><b><span data-contrast=\"auto\">IBM licensing video series<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">In our series of short videos, our IBM experts will take you through:<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"> IBM pricing and contractual changes (part 1)<\/span><\/li>\n<li><span data-contrast=\"auto\">The complexity of IBM license management and how to declare your IBM licensing position (part 2)<\/span><\/li>\n<li><span data-contrast=\"auto\">How to mitigate against IBM license compliance issues (part 3) <\/span><\/li>\n<li><span data-contrast=\"auto\">How to avoid IBM license non-compliance (part 4)<\/span><\/li>\n<\/ul>\n                    <\/div>\n                \n                                    <div class=\"image-text__cta-wrap\">\n                        <a href=\"https:\/\/youtu.be\/b1L9oDMdC3U\" class=\"button button--with-icon image-text__cta button-outline\" target=\"_blank\" role=\"button\" aria-label=\"Watch the series\"><span class=\"button__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9.009\" height=\"15.571\" viewBox=\"0 0 9.009 15.571\" fill=\"currentColor\">\n  <g id=\"Group_49001\" data-name=\"Group 49001\" transform=\"translate(8.684 0.325) rotate(90)\">\n    <g id=\"Group_48378\" data-name=\"Group 48378\" transform=\"translate(0 0)\">\n      <path id=\"Path_273\" data-name=\"Path 273\" d=\"M1.661,8.149l5.8-5.8,5.8,5.8a.973.973,0,1,0,1.376-1.376L8.149.285a.974.974,0,0,0-1.376,0L.285,6.773A.973.973,0,0,0,1.661,8.149\" fill=\"currentColor\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-width=\"0.5\"\/>\n    <\/g>\n  <\/g>\n<\/svg><\/span><span class=\"button__text\">Watch the series<\/span><\/a>                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"card-carousel  block-theme-light block-surface-putty\" >\n        <div class=\"container-wide\">\n        <div class=\"card-carousel__layout\">\n            <div class=\"card-carousel__intro\">\n                \n<div class=\"section-top\" data-aos=\"fade-up\">\n    <div class=\"section-top__left\">\n        \n                                    <h2 class=\"section-top__heading h3\">Related insights<\/h2>\n                    \n            <\/div>\n\n    <\/div>\n            <\/div>\n\n            <div class=\"card-carousel__rail\">\n                                    <div class=\"swiper card-carousel__swiper\">\n                        <div class=\"swiper-wrapper\">\n                                                                                            <div class=\"swiper-slide card-carousel__slide\">\n                                    <article class=\"card-carousel__item\">\n                                        <a class=\"card-carousel__card\" href=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/blog\/agentic-ai-hype-and-the-dunning-kruger-effect\/\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n                                                                                            <div class=\"card-carousel__badge small-body\">Blog<\/div>\n                                            \n                                                                                            <div class=\"card-carousel__body\">\n                                                                                                            <p class=\"card-carousel__date small-body\">15 June, 2026<\/p>\n                                                    \n                                                                                                            <h3 class=\"card-carousel__card-title pre-headline\">Agentic AI hype and the Dunning-Kruger effect<\/h3>\n                                                                                                    <\/div>\n                                            \n                                            <div class=\"card-carousel__card__image\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2024\/09\/AI-Halloucination-Blog-Thumb-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2024\/09\/AI-Halloucination-Blog-Thumb-1024x1024.png 1024w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2024\/09\/AI-Halloucination-Blog-Thumb-300x300.png 300w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2024\/09\/AI-Halloucination-Blog-Thumb-150x150.png 150w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2024\/09\/AI-Halloucination-Blog-Thumb-768x768.png 768w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2024\/09\/AI-Halloucination-Blog-Thumb.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" \/><\/div>                                        <\/a>\n                                    <\/article>\n                                <\/div>\n                                                                                            <div class=\"swiper-slide card-carousel__slide\">\n                                    <article class=\"card-carousel__item\">\n                                        <a class=\"card-carousel__card\" href=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/blog\/define-the-problem-before-ai-solves-the-wrong-one\/\" data-aos=\"fade-up\" data-aos-delay=\"300\">\n                                                                                            <div class=\"card-carousel__badge small-body\">Blog<\/div>\n                                            \n                                                                                            <div class=\"card-carousel__body\">\n                                                                                                            <p class=\"card-carousel__date small-body\">14 June, 2026<\/p>\n                                                    \n                                                                                                            <h3 class=\"card-carousel__card-title pre-headline\">Define the problem before AI solves the wrong one <\/h3>\n                                                                                                    <\/div>\n                                            \n                                            <div class=\"card-carousel__card__image\"><img decoding=\"async\" width=\"1000\" height=\"898\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/The-constraint-has-shifted.png\" class=\"attachment-large size-large\" alt=\"Two professionals collaborating on a tablet with AI interface displayed on screen in a modern office setting\" srcset=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/The-constraint-has-shifted.png 1000w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/The-constraint-has-shifted-300x269.png 300w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2026\/05\/The-constraint-has-shifted-768x690.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" loading=\"lazy\" \/><\/div>                                        <\/a>\n                                    <\/article>\n                                <\/div>\n                                                                                            <div class=\"swiper-slide card-carousel__slide\">\n                                    <article class=\"card-carousel__item\">\n                                        <a class=\"card-carousel__card\" href=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/blog\/inclusive-research-at-pace-how-ai-helped-us-listen-to-the-users-who-are-hardest-to-reach\/\" data-aos=\"fade-up\" data-aos-delay=\"400\">\n                                                                                            <div class=\"card-carousel__badge small-body\">Blog<\/div>\n                                            \n                                                                                            <div class=\"card-carousel__body\">\n                                                                                                            <p class=\"card-carousel__date small-body\">10 June, 2026<\/p>\n                                                    \n                                                                                                            <h3 class=\"card-carousel__card-title pre-headline\">Inclusive Research at Pace: How AI Helped Us Listen to the Users Who Are Hardest to Reach <\/h3>\n                                                                                                    <\/div>\n                                            \n                                            <div class=\"card-carousel__card__image\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2024\/05\/futuristic-ai-and-business-woman-iot-and-connect-2023-11-27-05-09-15-utc-scaled-1-1024x536.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2024\/05\/futuristic-ai-and-business-woman-iot-and-connect-2023-11-27-05-09-15-utc-scaled-1-1024x536.jpg 1024w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2024\/05\/futuristic-ai-and-business-woman-iot-and-connect-2023-11-27-05-09-15-utc-scaled-1-300x157.jpg 300w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2024\/05\/futuristic-ai-and-business-woman-iot-and-connect-2023-11-27-05-09-15-utc-scaled-1-768x402.jpg 768w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2024\/05\/futuristic-ai-and-business-woman-iot-and-connect-2023-11-27-05-09-15-utc-scaled-1-1536x805.jpg 1536w, https:\/\/version1.thinktankdev.org.uk\/en-us\/wp-content\/uploads\/2024\/05\/futuristic-ai-and-business-woman-iot-and-connect-2023-11-27-05-09-15-utc-scaled-1-2048x1073.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" \/><\/div>                                        <\/a>\n                                    <\/article>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n\n                                            <div class=\"card-carousel__scrollbar\">\n                            <div class=\"card-carousel__scrollbar-thumb\"><\/div>\n                        <\/div>\n                                                <\/div>\n        <\/div>\n    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